Established in 2010, Airship Communications has already proved its resilience to industry ups and downs, and this year the company once again evidenced its staying power in the wake of the international pandemic.
This year has certainly been a challenging one, but Airship Communications came into 2020 with a strategic plan to refine their communications offerings and, thanks to the hard work put in at the end of 2019, from Q1 of 2020 we were able to offer both existing clients and new more cost-effective packages with even more choice.
To achieve these enhancements to our communications packages and improve customer experience all-round, we conducted an extensive customer feedback exercise. The company is driven by the needs of its clients and recognises the importance of customer satisfaction – not only providing the service the client requires, but ensuring they are delighted with its functionality and operational ability.
The biggest change to Airship’s offering, comes as a result of current ownership trends and changing cruising habits; flexibility. Clients are seeking greater flexibility from their mobile and satellite communication systems, IT support, television packages and equipment specification. To achieve this, we first addressed the elements under our direct control, the terms and conditions, and then sought to address how software was provided from our partners in the first instance.
With the arrival of the Covid-19 pandemic in Europe, we expected to see a natural down-turn in business. We decided to take a more proactive approach however, and acted quickly to open dialogue with our customers and revisit all enquiries from the past 12 months. Strengthening these existing relationships and offering the unprecedented level of support required, has meant that we have in fact experienced great growth over the past three to six months.
This winter season, Satellite TV packages seem top of the agenda, covering SKY UK, SKY Italia, SKY Germany and streaming services from Kartina. We have also seen increased demand for crew mobile contracts and data. Working predominantly with Vodafone UK, we are able to offer crew some truly fantastic deals, which simply aren’t available in the mainstream marketplace.
Another front-runner for the company this year has been our short-term 4G packages, which cover all the popular cruising grounds. We can provide pre-packaged 30-day bundles as well as fleet share bundles/sims, which make running costs a lot more palatable. The flexibility of bulk buying makes practical sense for a fleet, especially while in Europe, and historically high roaming costs have now been diminished and made more manageable.
Airship’s experienced team are now busy planning for the Caribbean season, and adapting our services to specifically focus on Caribbean cruising – with inter-island connectivity a top priority.